I come from a product management background and know that numbers are often used as a measure of success – even in social media. But real impact doesn’t come from artificially inflated reach, but from real connections – my community is highly engaged, eager to learn and appreciates authentic content. That’s why my motto is:

No clickbait – honest content instead of empty promises
No tricks – organic growth instead of bought followers

In the world of influencer marketing, what counts is who really achieves reach. As a micro-influencer, I reach a focussed target group that actively searches for information instead of just consuming it on the side.

People consciously watch my videos instead of blindly scrolling, because my videos go into depth and offer real added value. This ensures longer watch times – and more attention for your brand.

Micro-influencers like me have the highest engagement rates because we are approachable, authentic and specialised. My viewers trust me – and that transfers to my partners. That’s why I choose my collaborations carefully.